How does the Magento 2 Facebook Pixel work?
The Facebook Pixel extension for Magento 2 saves time on connecting your Facebook Account to Magento. Technically, it helps to add a piece of the JS code to Magento-based stores for further data gathering and analytics in your Facebook Business Account.
Why is it important?
The tool can help you build lasting relationships with people, find new loyal customers, and consequently increase sales. It becomes easier to reach the people who matter to your business and analyze their behavior.