Technical SEO remains relevant

Do you know the feeling of walking through the city and seeing one building after another change? Some receive a fresh coat of paint, others are renovated, and then there are those that seem revolutionized by the latest technology. Nothing is as constant as change – this was also sensed by the philosopher Heraclitus. And it's much the same with websites on the internet.

Now you might be wondering: What does this mean for my website? Well, imagine your website is like a modern building. And to ensure that it stands stable, looks good, and functions, you need to take care of the technology behind it. This is where technical SEO comes into play.

Technical SEO – What is it anyway?

Technical SEO refers to the optimization of the technical aspects of your website. The goal is clear: to create a fast, easy-to-navigate, and understandable page for search engines like Google. It's about making sure the search engine crawlers can stroll through your page without any problems – just as you leisurely wander through the city.

Key elements of technical SEO – a list:

Technical SEO encompasses numerous sub-aspects. In a technical SEO audit, all elements are considered individually and assessed. Among other things, technical SEO includes the following elements:

• Website speed: Every second counts here. Quickly loading pages not only make visitors happy but also search engines.
• Mobile optimization: Your site should also run flawlessly on smartphones and tablets.
• Clean source code: Like a tidy room where everything can be found immediately. Your HTML-CSS-JS files should be organized and error-free.
• SSL/TLS certificates: A secure website is essential. Google appreciates encryption and rewards pages that use it.
• Indexability: If Google can't 'see' your page, it practically doesn't exist in the search results.

The analysis of the source code as part of technical SEO

Just as a writer proofreads his manuscript, you should have your website's source code analyzed. Even a small error in the source code can have a big impact on the performance of your website. A faultless and optimized website is of great importance for the success of your online presence. Similar to how a writer carefully proofreads his manuscript, you should have regular analyses of your website's source code conducted. Even minor errors in the code can negatively affect the performance and functionality of the site. A misplaced semicolon or a forgotten bracket setting can lead to unexpected errors that affect the smooth functioning of the website. Moreover, inefficient or redundant code can cause your website to load slower than desired. Especially in times of high competition, it is important to ensure that users are not frustrated and can access all content as quickly as possible. By having the source code analyzed, you can identify potential weaknesses and have them fixed. A professional analysis provides you with valuable insights for optimizing your website and recommendations for best practices in programming. Therefore, invest time in reviewing the code behind your web presence - just like an author revises his texts - to ensure that your website works effectively and leaves a positive impression on visitors.

Regular technical SEO audits are essential

Today we make a change here, tomorrow there – your website is a living being. Therefore, it is all the more important to keep a watchful eye. Regular technical audits are comparable to the TÜV (Technical Inspection Association) for cars: They ensure that everything runs smoothly and according to plan. In addition, the audit gives you the chance to proactively make improvements before small issues become big problems.

As with many things, it is also important in SEO audits to choose an agency that specializes in them. An example is the agency for technical SEO from Munich, JSH Marketing.

Why regular audits make sense

Quite simply: The world of the internet turns at a dizzying pace. What was up-to-date yesterday can be outdated today. By conducting regular technical audits of your website, you ensure that you are always up to date.

Remember: In the world of the internet, constant change is the determining factor. But it is precisely for this reason that it is important to keep the foundation of your website solid and current with the help of technical SEO. Just like with a building, this is the only way to protect your investment – in this case, in your online presence – and ensure that your website retains its appeal and is easily found in search results.

If you want to entrust your website to expert hands, look for an SEO agency you can trust. Regular technical SEO secures the value of your website!